RESOURCES FOR YOUR SMALL BUSINESS

Leverage our expertise, resources and knowledge to turbo charge your on-line results

STRATEGIC PLANNING

An in depth look at your business, what you are doing, where you want to be, how to get there and how quickly. A cohesive approach to targetting, testing and re-marketing will maximise your return on the investment.

CHOOSING THE RIGHT TOOLS

Often it is quicker and cheaper to get up and testing with existing pre-canned solutions like Shopify, EKM, Clickfunnels, WordPress, blogger, Wix and the like and then developing a more bespoke tailored approach over time. The critical thing to get right is DRIVING QUALIFIED TRAFFIC and optimising the client journey.

BUILD APPROPRIATE CONTENT

Having chosen the most appropriate platforms each of them requires "native content" that reflects the platform's particular ethos, whether that is imagery, copy or audience interaction. Once your proposition is on-line it will need careful nurturing and watching, especially monitoring and reacting to comments and questions.

FORMATION OF OBJECTIVES

At a campaign level selling direct, building a following, building a brand or enhancing brand awareness, customer relationship management or some combination of them requires carefully defining as that will dramatically affect the choice of tools, content and testing.

TARGETTING WITH THE RIGHT CHANNELS AND PLATFORMS

It's very important that our hard won marketing budget is performing to the best of it's ability. This is where thinking out of the box can pay dividends when defing your target audience. Understanding the nuances of each platform is essential and how users interact with websites, blogs and social media.

DEPLOY AND TEST

This is where the game is won and lost. Test, test and test again. There are no quick killings to be had (unless you are extremely lucky) and it can take many iterations of testing different targetting models, price points and approaches to reach the point where the activity can be scaled upwards and then it needs to be done very carefully indeed.

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