This is what sets the pro-marketeers apart from the dabblers and wannabees.
Understanding how to build and use the data that the platforms provide to re-target and follow up your prospects. This is where the magic really is ... and where you can achieve amazing results, higher CTR, lower CPC, higher PUR conversions and stellar ROAS leading to fantastic ROI. (If that is all gobbledy-gook you need to hire a professional ... or you would be better off investing your money down the pub)!
Why is retargetting so powerful? Because these are customers/clients that have already looked at your proposition before.
For instance did you know that you can now send a direct message via Facebook messenger to a Facebook user that has visited your website (and that's the ONLY action they've taken and not come via any of your Social Media ads or Adwords links).
You are telling me I can directly contact people that have visited my website? Yes, I am and what's more you can put them into your re-targetting audience.
This may have already happened to you ... you looked at something on Ebay and hey presto, the next time you log into your Facebook News Feed, there it is again, in your Feed. Wow, how did they do that?
Disclaimer: The following hypothesis is deducted reasoning from my years as a software developer and may not be real. (The map may not be the territory, but following the map seems to work!)
Your Facebook pixel code fires whenever anyone hits your website and the code goes and has a look see whether your visitor is a Facebook user from their cookies, whatever their journey to get to you has been. So Facebook now has a record of which of it's users has been to your website. That's why you should only optimise your Facebook campaign for events that you have already recorded with your Pixel Code PRIOR to running your campaign ... you see Facebook already knows who your audience is. Have you ever run a campaign, got 4 sales right off the bat and then ..... nothing? That's because Facebook has hit the people it knows have been to you before (and even might have looked at the identical product)! So Facebook has re-targetted your existing website visitors (and charged you for the privilege).
Now the smart marketeer can use this to their advantage by creating a look alike audience from their client base, marketing to whatever the optimisation event your pages pixel is recording and then re-targetting afterwards (and that can be automated).
Think of it as a clever follow-up call ! You can get your proposition back to your potential customer in their News Feed and their Messenger box. Now that's smart otherwise your whole marketing strategy is dependent upon "impulse" purchasing and the ROI on that usually sucks. If you have are selling a high ticket item, then it's a considered purchase ... so your customer/client needs to be exposed to your opportunity a number of times and possibly a number of different ways before they will open their purse/wallet.
Now, consider how effective would a chat-bot be, connected from your re-targetting funnel to a potential clients Messenger account with a live link back to your sales rep's chat window?
WOW ... welcome to 21st century direct marketing.
#retargetting #remarketing #clickfunnels #followupcalls